EB Business Archetypes® — exclusively used in Arcline. Proprietary framework developed and owned by E. Buoncore. Registered trademark. All rights reserved. © 2026
Executive Positioning Intelligence
Business Archetypes® — land your next executive role by becoming the answer to the business moment.
Business Archetypes identifies the business change you have repeatedly been trusted to create, proves it through your career, and positions you where that change is needed now.
Free to start — three stories and your Pattern Map. No card required.
The problem
A strong career does not automatically create a strong signal.
You may have twenty years of experience, an impressive title, and results you are proud of. But if the market cannot quickly understand the change you create, it falls back on familiar proxies — company names, job titles, sector experience, and perceived risk.
PROBLEM 01
Invisible.
You apply, but you are never invited to speak. No interview. No call back. Just silence. You exist in the market, but the market cannot see why it needs you.
PROBLEM 02
Unremarkable.
You reach the interview, but you are not chosen. The room sees a qualified executive. It does not yet see the particular business problem you are built to solve.
It is not only what you say. It is what the market understands.
What Business Archetypes does
Read the executive. Read the market. Find the match.
Diagnose the executive.
We examine the pivotal moments of your career — the situations you entered, the decisions you made, the resistance you met, the outcomes you created. From that evidence we identify your Business Archetype: the repeatable form of change you have been trusted to lead. Not your personality. Not your job title. The mandate your judgment has repeatedly proved valuable for.
Powered by EB Business Archetypes®
Read the market.
We analyse the forces reshaping a company's playing field — macro, sector, regulation, technology, capital, competition — and trace how they land on individual companies. This reveals the business moments in which leadership demand is likely to emerge, often before that demand becomes a formal role.
Find and articulate the match.
We connect your pattern to the companies and situations where it matters now, and build the evidence that makes the match credible. Your positioning, stories, CV, LinkedIn and interviews all answer the same question: Why you, for this company, at this moment?
Our promise
Become the answer to the business moment.
Companies do not hire experience in the abstract. They hire confidence that a particular leader can deliver the change their situation demands. Business Archetypes turns the evidence of your career into that confidence — not by inventing a personal brand, but by discovering the pattern already present in your strongest work and making it clear, credible, and relevant.
The process
One foundation. Three forms of intelligence.
Every engagement begins with your pattern. Once it is clear, we translate it into a focused market strategy and interview advantage.
STEP 1
Executive Positioning Intelligence™
Become the answer.
Free to start
3 stories + Pattern Map
Identify the business change you repeatedly create and turn it into a clear, evidence-backed executive position. Begin free, then choose a plan to unlock the full positioning.
Monthly
CHF 49 /month
billed monthly
Quarterly
CHF 42 /month
CHF 126 paid once
Half-yearly
CHF 39 /month
CHF 234 paid once
Best value
Add-on · 60-minute coaching session with E. Buoncore, creator of the EB Business Archetypes methodology and founder of Arcline — CHF 350, always on demand.
STEP 2
The Opportunity Map™
Compete where your value is needed.
Translate your positioning into a living map of companies, situations, and early conversations aligned with your pattern — updated weekly.
Monthly
CHF 80 /month
billed monthly
Quarterly
CHF 75 /month
CHF 225 paid once
Half-yearly
CHF 70 /month
CHF 420 paid once
Best value
Add-on · 60-minute coaching session with E. Buoncore, creator of the EB Business Archetypes methodology and founder of Arcline — CHF 350, always on demand.
Active Step 1 membership required. The Opportunity Map is built on your Executive Positioning Intelligence — you can request it once your Step 1 plan is paid and active.
STEP 3
Interview Intelligence™
Enter the room with a point of view.
Read the company's business moment, anticipate the questions behind the questions, and connect your evidence to the mandate. Includes one Interview Intelligence Report and a 60-minute one-to-one coaching session with E. Buoncore, founder of the Business Archetypes® framework, to rehearse your delivery.
Active Step 1 membership required. Interview Intelligence is built on your Executive Positioning Intelligence — you can request it once your Step 1 plan is paid and active.
EB Business Archetypes®
Five business moments. Five kinds of leadership demand.
Built from more than 900 executive coaching sessions, the diagnostic identifies five recurring forms of business change — the repeatable mandate your judgment has proved valuable for.
Build
From an empty room to something new.
Create something where nothing yet exists — a product, a team, a market entry — and prove it before there is certainty.
You're trusted with bets that have no prior pattern. Your proof: it didn't exist, then it did — and it worked.
Scale
Turn what works into what repeats.
Take success that depends on people and make it depend on systems — so growth stops breaking what already works.
You're trusted when winning can't survive another month of manual heroics.
Elevate
Raise good to world-class.
Lift the value and relevance of an established business — quality, margin, reputation — without rebuilding it from scratch.
You're trusted when good enough has quietly become the ceiling.
Fix
Restore performance and control.
Step in when performance, confidence or control has slipped — and rebuild the operating discipline that turns it around.
You're trusted when something is breaking and someone has to stop the bleed.
Revive
Rebuild credibility and momentum.
Re-energise an organisation after loss — of trust, of leadership, of direction — and make people believe in the next chapter.
You're trusted when the room has stopped believing and someone has to make them believe again.
Most executives can do many things. But the market needs to understand the pattern for which it should choose you.
Selected outcomes
From difficult to place to easier to choose.
ELEVATE
M.B. · CMO · FMCG, Switzerland
Repositioned around a repeatable record of raising the value and relevance of established businesses.
Hired in eight weeks
FIX
R.K. · COO · Industrial group, DACH
Reframed from a broad transformation executive to the leader trusted when performance, confidence and control must be restored.
Two offers in eleven weeks
BUILD
P.D. · CCO · Tech scale-up
Positioned around creating new businesses, capabilities and routes to market from ambiguity.
Signed in nine weeks
Refer and save
Someone trusted you with this. You can do the same.
If this changes how you compete for your next role, the most natural thing is to pass it to one person who needs the same shift — the friend still stuck, the one who keeps coming second, the one who's been quietly overlooked. Each friend who starts a paid plan earns you a free month on your own subscription: share with two, two months free; five, five months free. No cap.
Free months are earned by members on a Quarterly or Half-yearly plan — monthly plans don't qualify.
If you can't win the battle, change the battle field.